500% Flow Revenue Growth:
What Happens When Strategy Meets Design
145%
EMAIL REVENUE GROWTH
498%
FLOW REVENUE INCREASE
103%
OPEN RATE INCREASE
58%
REVENUE FROM FLOWS
THE CLIENT
Meet JZD
JZD is a fast-growing Latina lifestyle brand that builds community and celebrates culture. JZD has expanded from an online-only business to include two physical retail locations, major collaborations with brands like Brooks and Ponds, and regular media appearances.
Website: www.shopjzd.com
Industry: E-commerce Fashion
Platform: Klaviyo
THE CHALLENGE
When growth everywhere else meant email got left behind
Email revenue dropped 51% while business was blooming
THE JOURNEY
From Designer to Strategic Partner
2021: Before We Met
Email situation:
75% campaigns / 25% flows. Basic automation in place. Open rate 31.7%.
Mid-2022: Design Support Begins
Email situation:
I joined to provide design and execution support. JZD team provided strategy and copy.
2024: Email gets neglected
Email situation:
Email became an afterthought as the team focused on expansion. Performance at its lowest.
March 2025: Managing email strategy
Email situation:
Instead of scaling back, JZD gave me full ownership: strategy, copy, design, and performance.
2025: The Transformation
Email situation:
145% increase in revenue. Flows driving 58% of revenue. Open rates at 65%+. Email became one of their most reliable channel.
THE STRATEGY
What I Did Differently
When I took over as email manager in March 2025, I rebuilt from the ground up:
1. Deep List Cleaning - Removed all unengaged subscribers (almost half of their list!), implemented engagement tiers, created re-engagement flows
2. Flow Optimization - Rebuilt all flows with new copy and design, implemented A/B testing, monthly monitoring
3. Consistent Campaigns - Increased from 4-6 to 8-10 campaigns per month with strategic planning
4. Strategic Ownership - Full responsibility for copy, design, strategy, and proactive planning
THE RESULTS
The Numbers That Matter
145%
EMAIL REVENUE INCREASE
498%
EMAIL FLOW REVENUE GROWTH
58%
EMAIL REVENUE FROM FLOWS
Ana has been an essential part of our growth at JZD over the past 3+ years. She brings both strategy and creativity to our email marketing. We truly see her as a partner and highly recommend her.
Jennifer Serrano
Founder & CEO, JZD
